11/01/2003 02:05:34 PM|||Travis|||

Halloween has come again.

And then past.

Now all that is left is ripped costumes and a headache that could split your skull open. About 50,000 (estimated by the police department) people came out this year, and I attribute the higher numbers to the fact that we got some press in the Rolling Stone magazine an issue ago about the "porn parties" going here in IV. I just happened to be close enough to people that I knew most of what was going on. The summary was the a couple guys are filiming college parties and then intersplicing porn and selling it. Not such a bad idea.

The other idea is to just have a porno filmed at a party rather than in a studio. They basically "rent" out an apartment by paying with alchohol and then go at it in the living room with wierd games and such: Shanes World: Campus Invasion Vol 1 if you are interested.

So after Rolling Stone's piece, more people started to come to Isla Vista to check out what it was about this little town that inspired all of this lechory. _this_ is the power of public relations.

I think the most valuable example of public relations has to be how Google is playing its cards right now. First, the press starts talking about how they are going to IPO. This alone is big. They also say that they might cutt investment banks out of the picture using an auction style system like OpenIPO instead. A nice little touch. The end goal of their PR skills? Google gets valued at 15-25 Billion. Then they get out some articles about how Microsoft might buy them.

It all seems a bit suspect, I am under the impression that there is a PR genius behind it all. I mean, it all could have gone the other way. Nobody knows how much money they are really making, you can only guess by the number of employees they have, etc. So the press creates the current reality of the business through speculation.

And perception IS reality.

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